Weather can significantly influence consumer behavior, and marketers can use this to create more cost-effective and targeted advertising campaigns. OpenWeather provides the tools to develop dynamic, weather-responsive ads, improving relevance an...

Many people notice their feelings shift with the weather – perhaps feeling more positive when the sun shines or experiencing lower energy during long grey spells. Sayings such as "spring fever" or the "winter blues" show how important weather is...

In our latest blog post, we see how the features of the OpenWeather Dashboard can be used across a wide range of logistics applications.

Humidity, the amount of water vapor in the air, plays a surprisingly significant role in our daily lives, impacting everything from human comfort to industrial processes.

While we often focus on temperature, rain, and wind, another crucial element that we may not think we experience, but which significantly impacts our weather, is atmospheric pressure. Understanding atmospheric pressure provides deeper insight in...

The OpenWeather Dashboard now includes interactive weather maps and graphs, providing a clear, visual way to understand weather forecasts, no matter where in the world you are. This new feature gives an instant and visual view of key weather par...

The Battle of Agincourt, fought on October 25, 1415, is a classic example of how weather can totally flip a battle upside down. On that day, English forces of King Henry V faced a much larger French army making an English victory seem pretty unl...

The OpenWeather Historical Weather Risk Analysis service translates decades of meteorological records into actionable intelligence. Incorporating parameters such as peak wind gusts, wind patterns, humidity, and lightning strike frequency, this s...

Bad weather is notorious for making city transportation unpredictable, especially when you need a taxi or ride-hailing service. On a sunny day, grabbing a cab or booking an Uber is easy, but when a sudden downpour or a snowstorm hits, both price...

As spring approaches, enthusiasm for the upcoming tennis season renews. However, weather remains a crucial factor influencing matches, scheduling, and player performance in both the United Kingdom and the United States.