In our latest article, we take a further look at some additional creative and innovative entries from the 2024 OpenWeather Challenge, a global competition designed to spark innovation in how we use meteorological data to solve real-world problem...

In the age of social media and information overload, climate change has become one of the most discussed - and misunderstood - topics worldwide. While scientific consensus affirms that climate change is real, human-driven, and urgent, misinforma...

While we often focus on temperature, rain, and wind, another crucial element that we may not think we experience, but which significantly impacts our weather, is atmospheric pressure. Understanding atmospheric pressure provides deeper insight in...

Humidity, the amount of water vapor in the air, plays a surprisingly significant role in our daily lives, impacting everything from human comfort to industrial processes.

Many people notice their feelings shift with the weather – perhaps feeling more positive when the sun shines or experiencing lower energy during long grey spells. Sayings such as "spring fever" or the "winter blues" show how important weather is...

Weather can significantly influence consumer behavior, and marketers can use this to create more cost-effective and targeted advertising campaigns. OpenWeather provides the tools to develop dynamic, weather-responsive ads, improving relevance an...