Weather can significantly influence consumer behavior, and marketers can use this to create more cost-effective and targeted advertising campaigns. OpenWeather provides the tools to develop dynamic, weather-responsive ads, improving relevance an...

Humidity, the amount of water vapor in the air, plays a surprisingly significant role in our daily lives, impacting everything from human comfort to industrial processes.

While we often focus on temperature, rain, and wind, another crucial element that we may not think we experience, but which significantly impacts our weather, is atmospheric pressure. Understanding atmospheric pressure provides deeper insight in...

Before modern forecasting, people relied on observing nature to predict weather, passing down knowledge through rhymes, proverbs, and folktales. These weather sayings vary in accuracy, and understanding their scientific basis (or lack thereof) o...

The OpenWeather Dashboard now includes interactive weather maps and graphs, providing a clear, visual way to understand weather forecasts, no matter where in the world you are. This new feature gives an instant and visual view of key weather par...

In our previous blog post we explained how our Ulla, our AI weather assistant can be a valuable tool for understanding the weather, and planning everything from a weekend getaway to optimizing your daily commute. In this article we explain anoth...

In the age of social media and information overload, climate change has become one of the most discussed - and misunderstood - topics worldwide. While scientific consensus affirms that climate change is real, human-driven, and urgent, misinforma...

As renewable energy sources become more integrated into the grid, accurate, local and tailored weather data becomes increasingly critical to managing our power network. In our latest blog post, we will look at the latest developments driving thi...

OpenWeather is thrilled to announce a new enhancement to our Dashboard platform with the introduction of the new OpenWeather Dashboard feature. This exciting addition aims to help users, both basic and premium, access and engage with hyperlocal ...

In our first blog post of the New Year, we explore how the OpenWeather Dashboard can help global communities be better prepared for any extreme weather that 2025 may bring. We'll see how the Dashboard can empower them to mitigate the impact of t...