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OpenWeather
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Weather-Targeted Advertising: Driving ROI with OpenWeather Data

Weather-Targeted Advertising: Driving ROI with OpenWeather Data

Weather can significantly influence consumer behavior, and marketers can use this to create more cost-effective and targeted advertising campaigns. OpenWeather provides the tools to develop dynamic, weather-responsive ads, improving relevance an...
Exploring the Links Between Weather and Psychological State

Exploring the Links Between Weather and Psychological State

Many people notice their feelings shift with the weather – perhaps feeling more positive when the sun shines or experiencing lower energy during long grey spells. Sayings such as "spring fever" or the "winter blues" show how important weather is...
Optimizing Logistics with the OpenWeather Dashboard

Optimizing Logistics with the OpenWeather Dashboard

In our latest blog post, we see how the features of the OpenWeather Dashboard can be used across a wide range of logistics applications.
SOLAR REVOLUTION: Solar Energy Market Review 2025

SOLAR REVOLUTION: Solar Energy Market Review 2025

The increasing urgency of climate change mitigation has brought forth an accelerated shift towards renewable energy sources, with solar energy being touted as one of the flagship technologies throughout the transition. This report is designed to...
Why Humidity Matters

Why Humidity Matters

Humidity, the amount of water vapor in the air, plays a surprisingly significant role in our daily lives, impacting everything from human comfort to industrial processes.
Why Atmospheric Pressure Matters

Why Atmospheric Pressure Matters

While we often focus on temperature, rain, and wind, another crucial element that we may not think we experience, but which significantly impacts our weather, is atmospheric pressure. Understanding atmospheric pressure provides deeper insight in...
Red Sky at Night, Shepherd’s Delight? Unpacking Weather Folklore and the Science Behind It.

Red Sky at Night, Shepherd’s Delight? Unpacking Weather Folklore and the Science Behind It.

Before modern forecasting, people relied on observing nature to predict weather, passing down knowledge through rhymes, proverbs, and folktales. These weather sayings vary in accuracy, and understanding their scientific basis (or lack thereof) o...
OpenWeather Dashboard: Now with 24-Hour and 7-Day Interactive Weather Graphs

OpenWeather Dashboard: Now with 24-Hour and 7-Day Interactive Weather Graphs

The OpenWeather Dashboard now includes interactive weather maps and graphs, providing a clear, visual way to understand weather forecasts, no matter where in the world you are. This new feature gives an instant and visual view of key weather par...
Beyond The Weather: Ulla, Your Secure AI Assistant for Meeting Intelligence

Beyond The Weather: Ulla, Your Secure AI Assistant for Meeting Intelligence

In our previous blog post we explained how our Ulla, our AI weather assistant can be a valuable tool for understanding the weather, and planning everything from a weekend getaway to optimizing your daily commute. In this article we explain anoth...
Weather That Changed History: The Battle of Agincourt

Weather That Changed History: The Battle of Agincourt

The Battle of Agincourt, fought on October 25, 1415, is a classic example of how weather can totally flip a battle upside down. On that day, English forces of King Henry V faced a much larger French army making an English victory seem pretty unl...
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