At OpenWeather, we know how weather shapes consumer buying behavior and drives critical decisions within the retail industry. From comprehensive data sets to personalised strategies, OpenWeather delivers the accurate weather insights and retail-specific solutions you need to streamline operations and make smarter choices.
Make weather be your most insightful marketing advisor, transforming every event into an opportunity.
£3bn
in UK retail sales could shift due to a 1°C temperature change
3%
of all sales are weather-sensitive
60%
of consumers change their shopping habits based on climate
Demand Forecasting
Weather conditions significantly influence buying behaviour, boosting demand for certain products while diminishing interest in others. Harness the power of weather data in retail to predict customer demand accurately. Utilise OpenWeather data and analytics to refine your demand forecasts and ensure that weather conditions work in your favour.
Operational Decision-making
Sudden severe weather can damage retail spaces and inventory, leading to leaks through open windows or damage to outdoor displays and products. This may necessitate expenses such as restocking and maintenance. Employ OpenWeather insight to always stay one step ahead of bad weather.
Personalised Marketing
Optimise your retail strategies with OpenWeather's weather analytics. Tailor your marketing efforts to local weather conditions—feature swimwear and sunscreen in sunny areas, and cosy jackets in cooler climates. Enhance customer engagement by aligning your promotions with the weather.
Customised Reports
Our meteorology and data experts will provide tailored reports and analytics to your specific questions. Customised to your location and application, only receive the information you need. Enjoy personalised service and support to make sure that weather is working on your side.
Logistical Planning
Severe weather conditions such as icy roads, floods, and poor visibility can cause significant delays in supply chains and directly impact product logistics. Hence, reduce customer satisfaction. Utilise OpenWeather climate insights to protect your delivery operations from unexpected events and make informed decisions.
Data Modelling
Data and AI can reveal numerous previously unseen business insights. Stay at the forefront of progress and innovation by utilising the latest climate technologies to uncover new business opportunities. Leverage OpenWeather's extensive expertise in machine learning modelling and AI capabilities to discover unique solutions tailored to your needs.
Products
Meteorological Service
Embrace the confidence of emergency readiness and the foresight for long-term planning with our experts in Meteorology.
Historical Weather
Assess long-term climate trends, inform investment decisions, and mitigate weather-related risks.
One Call API 3.0
Access historical, current, and forecasted weather data all in one solution to enhance decision-making and operational efficiency, ensuring stability and meeting fluctuating retail industry needs.
Current and Forecast
We offer you the flexibility to monitor various real-time climate conditions at any location or to request tailored forecasts as needed. Forecast options include next-minute, hourly, daily, and long-range climate forecasts, providing timely insights for various needs.
Weather alerts collection
We provide you with the most relevant and rapid warnings about critical weather phenomena.
Weather maps
Beautiful multi-layer maps that create visual perception of weather. Visualise your risks and be prepared.
