In the age of social media and information overload, climate change has become one of the most discussed - and misunderstood - topics worldwide. While scientific consensus affirms that climate change is real, human-driven, and urgent, misinforma...

The OpenWeather Dashboard now includes interactive weather maps and graphs, providing a clear, visual way to understand weather forecasts, no matter where in the world you are. This new feature gives an instant and visual view of key weather par...

Before modern forecasting, people relied on observing nature to predict weather, passing down knowledge through rhymes, proverbs, and folktales. These weather sayings vary in accuracy, and understanding their scientific basis (or lack thereof) o...

Many people notice their feelings shift with the weather – perhaps feeling more positive when the sun shines or experiencing lower energy during long grey spells. Sayings such as "spring fever" or the "winter blues" show how important weather is...

Weather can significantly influence consumer behavior, and marketers can use this to create more cost-effective and targeted advertising campaigns. OpenWeather provides the tools to develop dynamic, weather-responsive ads, improving relevance an...